The video showed examples of Radic’s architecture interspersed with an array of what he called “soft data” —stories, anecdotes, bits of biography and chance— which are attached to his projects, a reflection of the embedded emotional and narrative elements that contrast the “hard” data of program and calculation that dominate traditional architectural presentation techniques. The soft data consisted of a series of figures: nomads, dust-laden Ford trucks crossing deserts, gypsies on ships, shacks on remote islands, monoliths, whispers, and elephants in circus tents. The presentation was both challenging and endearing. It perfectly transmitted Radic’s conviction of “projecting in the rough,” thoughtfully saturating things to draw out their essence.